Built for PT/OT clinic operators

Stop running your clinic on gut instinct.

The first operations platform built for independent outpatient PT/OT owners — real benchmarks from three data sources, interactive tools, M&A intelligence, and an AI advisor built on a decade of multi-site clinic data.

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No spam. No sales calls. Founding member pricing locked at signup.

Live KPI snapshot — benchmark data
Units / visit3.05On target
Net rev / visit — top clinic$128Benchmark leader
Net rev / visit — low clinic$112$16 gap to close
Cancel / no-show rate13.2%Target: <12%
Provider reimb. spread46–57%11pt gap — fixable
Avg PT salary (6–16 prov.)$80,536WebPT 2025
3 data sourcesReal operational benchmarks,
not industry surveys
PTdash — 1:1 model operational benchmarks from a real multi-site PT/OT organization
StrataPT — live financial benchmarks, refreshed every 4 hours, all 50 states
WebPT 2025 — salary, burnout, AI adoption survey from 5,000+ rehab therapy professionals
The problem

Most PT/OT clinics are run by great clinicians who became accidental operators.

"I don't know if we're actually making money."
A $16/visit NRPV gap between your best and worst clinic is $80K+/year in recoverable revenue at 500 visits/week. Provider reimbursement rates in the same clinic can vary 11 points based on payer mix alone. Most owners don't track either number.
→ KPI dashboard + NRPV analyzer
"I'm losing good clinicians and don't know why."
The 2025 WebPT survey found that owners underestimate how much providers value the work itself by 46% — and overestimate salary as a demotivator. Bureaucracy is the #1 reason PTs leave. Most owners are solving the wrong problem.
→ Personnel misalignment module + 1:1 templates
"I want to sell eventually but have no idea what I'm worth."
PT/OT clinics are transacting at 4–7x EBITDA. The 50 largest chains control only 29% of the market — consolidation is accelerating. Most independent owners have never run an EBITDA normalization or know what a buyer looks at first in diligence.
→ M&A intel + exit prep toolkit
Three-source intelligence

Real benchmarks. Not surveys. Not averages.

PTdash consolidates operational data from three distinct, credible sources — each adding a dimension no other platform provides.

PTdash operational data
10+
Clinics across the benchmark set — provider-level billing reports, payer mix analyses, FTE capacity models, and real P&Ls.
UV range (actual)2.94–3.97
NRPV range$112–$128
Provider reimb. spread46–57%
Visits / FTE / year~1,750
1:1 licensed PT/OT model · MT/ND markets
StrataPT live benchmarks
50
States covered with live financial and RCM benchmarks — refreshed every 4 hours from real billing data across thousands of clinics.
National UV mean3.82
National NRPV mean$120.01
Avg denial rate9.48%
MT BCBS reimbursement$132.90/visit
Mixed model · all 50 states · 4-hour refresh
WebPT 2025 industry survey
5,000+
PT/OT/SLP professionals surveyed on salary, burnout, AI adoption, and personnel dynamics — the most comprehensive annual industry benchmark.
Avg salary (2–5 prov.)$76,963
Avg salary (125+ prov.)$91,429
50–124 prov. burnout risk78% thinking of leaving
Owners AI interest78–94% by size
Annual survey · staffing, comp, burnout, AI
What's inside

Every tool your operation actually needs.

Built from real multi-site PT/OT operating data — not generic healthcare advice. Operator-grade playbooks, real benchmarks, and interactive tools.

Financial & operations
📊
Free
KPI dashboard
UV, NRPV, CXL rates, core unit % — benchmarked across three data sources. Your numbers vs. top performers.
💰
Pro
Revenue per visit analyzer
Break NRPV down by payer, provider, and clinic. Benchmark range: $97–$128. Find your gap and close it.
📈
Pro
Growth forecast model
3-year visit, revenue, and EBITDA projection. Input your numbers — get a forward-looking P&L with scenario analysis.
📋
Pro
How to read a P&L
Interactive guide to PT/OT clinic financials — what each line means, what to benchmark, and what buyers look at first.
🏗️
Pro
Business plan & pro forma
New clinic pro forma templates built on real visit ramp curves and capacity benchmarks from the data set.
🏢
Pro
Space & lease optimizer
FTE capacity benchmarks: 525–1,176 sqft/FTE. $17/sqft vs. $27/sqft on 3,000 sqft = $30K/year. Most clinics overpay.
💳
Pro
Payer contract guide
One renegotiated contract can add $30–80K annually. Rate benchmarks by payer type and market included.
📉
Pro
Insurance & billing reference
Authorization workflows, denial management, AR benchmarks, and CPT/ICD-10 coding guidance for PT/OT.
Staffing & people
👥
Pro
Staffing model
Input visit targets and CXL rate — outputs PT/PTA/support headcount. System benchmark: ~1,750 visits/FTE/year.
💵
Pro
Compensation strategy
Total comp calculator with market ranges by role. WebPT 2025 data: Staff PT $76–91K avg, Director $110–140K.
📁
Pro
HR handbook template
Complete, editable employee handbook for PT/OT outpatient clinics. Policies, PTO, performance standards — ready to use.
🧠
Pro
Personnel misalignment guide
Based on WebPT 2025: owners underestimate provider motivation by 46%. Fix your retention strategy at the root cause.
🎓
Pro
Student onboarding system
Clinical rotation template: intake, HIPAA checklist, CI assignment, EMR access workflow. Cut CI admin significantly.
🔍
Pro
Interview framework
15-question behavioral interview guide — values-forward, culture-calibrated, burnout-aware. Includes scoring rubric.
🗓️
Pro
Meeting structure & templates
Monthly 1:1, quarterly performance, and year-end review templates anchored on what actually motivates providers.
📚
Pro
SOP library
Ready-to-use SOPs for scheduling, front desk, documentation, onboarding, and performance management.
Growth & marketing
🔗
Free
Referral playbook
Daily MD outreach checklist, patient reactivation cadence, and community touchpoints — field-tested in competitive markets.
🌐
Pro
Website audit framework
Your website is the first patient touchpoint — most PT/OT sites are poor. Scored audit covering messaging, SEO, and conversion.
📣
Pro
Clinic messaging & positioning
How to frame your clinic's story so patients and referrers immediately understand your value. Practical, not jargon.
🏥
Pro
New clinic evaluation guide
What to assess before signing a lease or buying a practice. Space costs, payer risk, referral concentration, and red flags.
M&A & exit
🏁
Pro
Exit prep toolkit
EBITDA normalization, transferable systems checklist, and buyer readiness scoring. Built from the acquisition side.
📡
Pro
M&A intelligence feed
AI-updated PT/OT acquisition news, earnings reports, and valuation trends. Current multiples, who's buying, and what it means.
📊
Pro
Valuation model
Input your EBITDA and operating profile — get a current market valuation range with multiple context from recent transactions.
🤖
Pro
AI ops advisor
Ask anything — staffing, billing, referrals, comp, payer strategy, exit planning. Operator-grade answers, not generic advice.
Real data, not industry averages

Benchmarks from a real multi-site operation. Not surveys.

Every number comes from actual P&Ls, provider-level billing reports, payer mix analyses, and FTE capacity models — plus live data from StrataPT and the 2025 WebPT annual survey.

Real finding: Provider reimbursement rates within the same clinic ranged from 46% to 57% — an 11-point spread driven by payer mix and coding discipline. That gap is fully recoverable without adding a single visit.

WebPT 2025: 78% of providers in 50–124 provider clinics have thought about leaving. The #1 cause isn't salary — it's bureaucracy and working conditions. Owners who try to solve this with raises are solving the wrong problem.

Space insight: FTE capacity ranged from 525–1,176 sqft per clinician. The over-spaced clinic was paying an estimated $30K+/year in excess rent — at identical visit volume.

Net revenue per visit — actual multi-clinic data
General ortho — top performer$128
Performance specialty$125
Performance specialty — Clinic B$122
General ortho — Clinic C$117
Below $120 — payer mix opportunity
General ortho — low performer$112
$16 gap to top = $80K+/yr at 500 visits/wk
Pediatric specialty$97
Separate category — specialty mix matters
PT salary benchmarks — WebPT 2025
125+ provider practices$91,429 avg
17–49 provider practices$86,667 avg
6–16 provider practices$80,536 avg
2–5 provider practices$76,963 avg
All medians: $85K (small) to $100K (enterprise)
M&A intelligence

Know what your clinic is worth. Know who's buying.

The PT/OT M&A market is active and accelerating. PE-backed consolidators are acquiring independent clinics at scale. Knowing current multiples, deal structures, and buyer appetite isn't just interesting — it's how you negotiate from a position of knowledge.

4–7x
EBITDA multiple for outpatient PT/OT acquisitions
PE-backed buyers at high end
$871K
Average annual receipts per US PT/OT clinic
Across ~51,000 locations
29%
Revenue captured by top 50 chains — 71% still independent
Consolidation accelerating
$70B
Projected US PT/OT market by 2030 (6.4% CAGR)
Strong tailwinds
AI-updated PT/OT acquisition & industry news — Pro feature
Acquisition
ATI Physical Therapy expands to 900+ clinics with new market additions across three states
Recent · ATI Physical Therapy
Earnings
US Physical Therapy reports outpatient visit volume up 4.2% YOY across 750+ locations in latest earnings release
Recent · USPH (NYSE)
📡
Live M&A feed — Pro
Weekly AI-curated PT/OT acquisition news, deal announcements, earnings reports, and valuation trend analysis — updated automatically.
Advisory services

When you need more than a tool.

The platform surfaces the problems. Advisory solves them. Available exclusively to active subscribers.

Clinic performance audit
$3,500 – $7,500
A structured 30–45 day engagement reviewing your KPI stack, payer mix, staffing model, referral sources, and comp structure against the benchmark set.
Full KPI analysis vs. real benchmarks
Payer mix and NRPV gap assessment
Staffing efficiency and capacity review
Written action plan ranked by revenue impact
Fractional COO retainer
$2,500 – $6,000/mo
Monthly ops advisory for growing clinics that need more than a one-time audit but not a full-time COO. KPI review, strategic input, and direct access when things come up.
Monthly KPI review and ops call
Strategic input on hiring, expansion, payer decisions
Quarterly deep-dive on one operational area
Ad hoc access for time-sensitive decisions
Acquisition advisory
Project + success fee
Sell-side exit prep, buy-side operational due diligence, or post-acquisition integration support. Flat project fee plus success fee at close for sell-side engagements.
EBITDA normalization and exit prep
Ops diligence on acquisition targets
Post-acquisition KPI standardization
Integration playbook and onboarding
What's behind this

Built from inside a real operation — not a consulting engagement.

10+
Clinic locations in the benchmark data set
80+
Clinicians tracked across all locations
8-fig
Annual revenue organization — through acquisition
11+
Years of progressive PT/OT operations leadership
"Most PT clinic benchmarking tools give you industry averages. This gives you what a top-performing operation actually looked like — provider by provider, payer by payer, clinic by clinic. Backed by the WebPT 2025 survey and live StrataPT financial data."
Three distinct data sources. Real operating data, not surveys. Every benchmark from an actual P&L.
Pricing

One subscription. Three data sources. Every tool.

Waitlist members lock in founding member pricing at launch. Annual plans available (~2 months free).

Free
$0
Core KPI benchmarks and the referral playbook. No credit card required.
KPI dashboard with three-source benchmarks
Referral playbook — daily actions
KPI field guide PDF download
Most popular
Operator
$79 / month
Full access to all tools, templates, SOPs, and the interactive model suite.
All financial & ops modules
Staffing, comp & growth models
WebPT 2025 salary + burnout benchmarks
Personnel misalignment guide + 1:1 templates
HR handbook + student onboarding
How to read a P&L + pro forma templates
Website audit + clinic positioning guide
New clinic evaluation guide
Full SOP library
Pro
$149 / month
Everything in Operator plus AI advisor, live M&A feed, StrataPT benchmarks, and exit prep toolkit.
Everything in Operator
AI Ops Advisor (unlimited)
Live StrataPT benchmarks by state
Live M&A intelligence feed
Valuation model + trend tracking
Exit prep toolkit
Priority access to advisory services

Enterprise/DSO pricing available for multi-location groups. Contact for details.

Get early access

Your competitors are still running on gut instinct.

Be the operator in your market who actually knows their numbers.

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